This Is How You Reach Gen Z
The Omnicoach platform connects brands with Gen Z, using authentic in-game challenges to engage and monetize esports fans and gamers effectively.
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Gen Z Hates Advertising

We’re Gen Z, we know. But by using our plug-and-play match analysis service, you’ll reach Gen Z using a medium that 80% of gamers* love.

Raise brand awareness

Our white-label match analysis service exists to promote your brand. Add your logo, your brand palette, and build a Gen Z audience using challenges they love.

Send qualified visitors to any website

Link challenges to in-game events and reward success with coupons and discounts. Client experience tells us that Gen Z is 16x more likely to redeem a reward than click an ad.

Grow your connection with fans

Keep users engaged with unique training content. Offer match highlights with tips from the pros. And watch your Twitter feed buzz with new tags and comments.




We help agencies offer brands something novel, something new. Connecting them to a hard-to-reach audience: Gen Z.



We help teams, leagues, and arenas give sponsors a way to monetize esports fans via cool, authentic gaming experiences.



We help developers add features to apps that we know turn free users into paid subscribers, all with an integration that takes <1 day.

Want to hear how we can help you? Let’s chat —>

Games we cover

with more in the works

Gen Z is just a screen away

Here’s how we help you reach them

Day 1 - We set you up on the Omnicoach platform

Including a custom domain, logos, and the colors of your choice. That way, you’ll not only raise brand awareness; you’ll reach and engage Gen Z effectively.

Day 2 - We help you get your campaign and content on point

Whether you’re linking coupons to in-game events, offering training exercises, or creating guides, we’ll help you perfect your campaign.

When everything’s in place, you launch!

Leaving Gen Z to enjoy unique challenges, stats and insights, rewards, and content — while you establish a qualified database and build an authentic connection with fans.


Reduce customer acquisition costs
Push qualified traffic to a landing page
Help you get more paid users
Make your brand stand out
Allow you to set up a leaderboard
Help gamers compare their skills to the pros
Act as an on-demand training service
Entice gamers to click on mystery rewards
Let fans recreate match highlights
Spark endless social media content

We collect the data, you keep it

We designed Omnicoach to be a simple white-label service. You pay to access the platform and you get to use it as you like. Attract users, create quests and content, or monetize your fanbase.


Whatever your strategy, every piece of user data our platform collects is yours, from emails to market insights to user-generated content.

What Team Detonator thinks about Omnicoach

During the pilot

Over 80% of fans said they preferred having to ‘win’ coupons (versus simply seeing them in banner ads or giveaways). As a result, they’re more likely to redeem them, meaning the Omnicoach platform will directly boost our e-commerce sales. Plus, it’s a white-label service, so we can offer it to brand partners.

Ater the pilot

Following the success of the pilot, we’re going to use Omnicoach throughout Japan. And we’re sure it’ll become a scalable revenue stream that helps us leverage our valuable brand assets. The quick setup also means we can offer it to sponsors, and they can create quests to promote their brands to our community in an entirely authentic way.

Here’s their why

0 %
post quest stats to Twitter
0 %
prefer having to earn coupons
average sessions per week
0 x
more clicks vs banner ads

*These numbers are based on our measurements during the pilot period

Engage Gen Z through authentic in-game experiences.

Book a call and get a two-week free trial.


“I tried the Al coaching, and it’s pretty good. It even extracted the scenes where I made headshots!”

on Twitter


“It was fun to have discounts as one of my goats. I’m looking forward to what comes next!”
Pilot participant

(via anonymous questionnaire)


“It’s pretty good to be able to look back at the kill and death scenes accurately.”

Pilot participant

(via anonymous questionnaire)