This Is How You Reach Gen Z
The Omnicoach platform connects brands with Gen Z, using authentic in-game challenges to engage and monetize esports fans and gamers effectively.
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Gen Z Hates Advertising

We’re Gen Z, we know. But by using our plug-and-play match analysis service, you’ll reach Gen Z using a medium that 80% of gamers* love.

Raise brand awareness

Our white-label match analysis service exists to promote your brand. Add your logo, your brand palette, and build a Gen Z audience using challenges they love.

Send qualified visitors to any website

Link challenges to in-game events and reward success with coupons and discounts. Client experience tells us that Gen Z is 16x more likely to redeem a reward than click an ad.

Grow your connection with fans

Keep users engaged with unique training content. Offer match highlights with tips from the pros. And watch your Twitter feed buzz with new tags and comments.


Ability Usage

Exercised Name

Scannibg Ahead


This short video exercise will show you multiple game winning Recon Arrow spots. Use them to your advantage!


Watch the whole video and practice these spots in a custom game


10-15 minutes before playing real games for 3 days


Go to the next arrow spot after you have successfully landed the previous one 3 times in a row



We help agencies offer brands something novel, something new. Connecting them to a hard-to-reach audience: Gen Z.


We help teams, leagues, and arenas give sponsors a way to monetize esports fans via cool, authentic gaming experiences.


We help developers add features to apps that we know turn free users into paid subscribers, all with an integration that takes <1 day.

Want to hear how we can help you? Let’s chat —>

Games we cover

with more in the works

Gen Z is just a screen away

Here’s how we help you reach them

Day 1 - We set you up on the Omnicoach platform

Including a custom domain, logos, and the colors of your choice. That way, you’ll not only raise brand awareness; you’ll reach and engage Gen Z effectively.

Day 2 - We help you get your campaign and content on point

Whether you’re linking coupons to in-game events, offering training exercises, or creating guides, we’ll help you perfect your campaign.

When everything’s in place, you launch!

Leaving Gen Z to enjoy unique challenges, stats and insights, rewards, and content — while you establish a qualified database and build an authentic connection with fans.

We collect the data, you keep it

We designed Omnicoach to be a simple white-label service. You pay to access the platform and you get to use it as you like. Attract users, create quests and content, or monetize your fanbase.

Whatever your strategy, every piece of user data our platform collects is yours, from emails to market insights to user-generated content.

What Team Detonator thinks about Omnicoach

Over 80% of fans said they preferred having to ‘win’ coupons (versus simply seeing them in banner ads or giveaways). As a result, they’re more likely to redeem them, meaning the Omnicoach platform will directly boost our e-commerce sales. Plus, it’s a white-label service, so we can offer it to brand partners.

“Following the success of the pilot, we’re going to use Omnicoach throughout Japan. And we’re sure it’ll become a scalable revenue stream that helps us leverage our valuable brand assets. The quick setup also means we can offer it to sponsors, and they can create quests to promote their brands to our community in an entirely authentic way.”

Here’s Why

0 %
post quest stats to Twitter
0 %
prefer having to earn coupons
average sessions per week
0 x
more clicks vs banner ads

Engage Gen Z through authentic in-game experiences.

Book a call and get a two-week free trial.

About Us

As a team that loves to game, we know how gamers think. And gamers don’t mind advertising — but to be truly effective, an advert must improve, not impact, the gaming experience.


That’s the mantra we live by at Omnicoach.

Our mission

At Omnicoach, we recognize that advertising is incredibly valuable to Esports. But as gamers, we know there’s limited value in dropping banner ads into games.


That’s why we’ve designed a solution that first creates value for gamers, then delivers on our mission to help Esport teams grow and monetize their fan base — either directly, or by connecting sponsors with fans in a more authentic way.

Your platform

Our white label solution can become any team’s branded platform in just one day, with an AI-powered quest and match analysis service that engages fans by improving their game.


With our proprietary computer vision and machine learning technologies, you can link specific in-game actions to rewards, coupons, or branded offers, giving Esports sponsors an exceptionally effective marketing tool.

Common goal

After all, the success of Esports lies in your team’s ability to grow. But for your team to grow, you need a way to build your user base, better monetize your audience, and connect your sponsors to fans authentically.


We can help your team do all three — and more — because we’re fans and gamers at heart, and we understand how this unique community thinks.

Engage Gen Z through authentic in-game experiences.

Book a call and get a two-week free trial.